Work Smarter, Not Harder


You have no doubt heard the phrase that it’s better to work smarter, rather than harder. In today’s fast-paced, highly competitive, technology-driven business environment, it would be insane to try growing your business with the same tricks of the trade used in the ’70s. Yet, many business owners are slow to embrace the modern advancements and fresh approaches that would liberate them from much of the toil and sweat equity exerted in building their businesses. The power is in knowing how to work smarter. After all, how many hardworking people do you know who are still not rich?

We should all pay closer attention and reassess how we’re doing business. If you’re content with how your business has grown since its launch date, my hat is off to you. I talk to business owners on a regular basis and that’s not what I’m hearing. In fact, 2009 was a very difficult year, and many businesses are struggling to survive. One of the challenges is trying to do it all alone — not because we’re not open to forming alliances, but most of us haven’t considered it as a serious possibility. The idea has been tossed around a lot, but too few have embraced and reaped significant benefits from it.

What I came to realize in launching my new business development program, BATBOY™, is that in order to expand my reach in a shorter period of time, I needed to form alliances with other businesses and organizations. When I was first approached with an idea for a partnership by an advisory board member and business owner, I initially balked at the idea. But I quickly realized that forming a win-win-win alliance made perfect sense; particularly, if I expected to accomplish my 2010 vision.

Are you tired of working your backside off and falling short of the outcome you have envisioned? If you don’t have a vision for your business, then that’s part of the problem. Understand that there is power in a plan and strength in numbers. We often build better when we build together — that’s a win-win strategy.

Don’t be too independent to engage other business owners. Their intervention just might be the solution to a problem. Invest in the future of your business; connect with people who have a zeal to succeed. Learn from them; grow with them. Clear the distractions and distance yourself from the detractors.

I encourage, and even urge you to raise the bar for yourself as well as your business in 2010. Brainstorm to discover other ways in which you can take your business to the next level by working smarter. Delegate some duties and responsibilities so that you can focus on the big picture; implement systems and approaches that will streamline many of your processes; come up with ways to diversify your product and service offerings.

Finally, balance work and life by keeping yourself at the top of your list of priorities, because if you’re not right emotionally, physically and spiritually, your business and life will be negatively impacted. Remember, always look for ways to work smarter, not harder.


Rebecca McClain is the founder of Life Treasures LLC. As an entrepreneur, author, speaker and coach, she inspires people all across the nation and internationally. In November 2009, she launched the online networking platform, Build A Thriving Business Network, for women and minorities in business. Look for her on the next cover of People You Need to Know. She can be reached at (678) 289-0148.


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5 had something to say.
  1. alicia

    Thanks for the reminder to "work smarter, not harder"; I just reaffirmed today to be more strategic with my work and I've formulated a plan to do just that this year.

  2. PYNTK

    Hello Alicia,

    As you know, it's so easy to get caught up in the hustle and bustle of life and eventually lose our focus. This was definitely a timely article for me as well.

  3. Diane

    As a relatively new Restaurateur, and after reading your article, I totally agree that working smarter is far better than working harder. However, my restaurant, AJ's Turkey Grill located in suburban Atlanta is like an infant (my baby) and it is so hard to pull away and trust others to do their job. Thanks for sharing this article. Now I will focus on the business and get out of the kitchen. Great Article!

  4. PYNTK

    Hello Diane,
    I definitely understand your dilemma. Much success with your restaurant. I'm now a fan on your Facebook Page. :-)

  5. Diane

    I'm sure your presence will enhance our Facebook Page. I recently became a regular reader of your magazine and will become a Facebook fan of yours as well. :-)


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