Putting Business Ideas to Work!
No one can deny the fact that there is a great economic sifting, shifting and shaking going on all across the globe. The universe seems to be wailing and struggling to give birth to a brand new age. Strong, giant companies, which once stood solid and whole, firmly planted on their feet, are now being shaken down to the sum of their parts. Just the other day, I drove through a shopping plaza in my neighborhood and was shocked when I noticed that the huge Barnes & Noble store had closed for business. Many companies today are fighting for their economic survival. Blockbuster, once a leader in video rental, has seen their market share dwindle, and the company is now playing catch-up with Red Box with their portable movie rental kiosks.
What will it take to survive and thrive during these uncertain times? What will it take to breathe without suffocating from the thick smoke, penetrating from the overwhelming fumes of the financial mess that we now find ourselves in?
First, the belief that we can emerge victoriously is required, without question. But we also need to incorporate new ideas into the way we currently do business. Business as usual “thinking” should become a thing of the past and frowned upon because it leads to missed opportunities for growth. Encouraging women in the workplace is still something that needs to be promoted on a regular basis because they have so much untapped potential that is often overlooked.
Women have a special gift when it comes to creativity and generating fresh ideas. The workplace can greatly benefit by allowing them to share their insight.
As you probably already know, real diversity is not just about making sure a rainbow presence or the right genders are represented, it’s about allowing them to contribute valuable information from their unique perspectives. Diversity in its raw form freely allows others to actively participate in the decision-making process at every level of the organization.
I once called a local car company and the young lady who answered the phone was frustrated when she attempted to transfer me. During our brief conversation, with a bit of frustration, she said, “I apologize for the delay, we just got a brand new phone system and it’s horrible. I’ve been with this company for 12 years, but no one asked for my input when they were considering this new phone system. If they had consulted me BEFORE they spent thousands of dollars, I could have given them some ideas that would have helped make the entire operation more efficient and saved them money too. After all, I’m the one who answers the main phone in the first place.” Unfortunately, the opportunity to save money and frustration was lost during the managers’ first meeting because the lady who answered the phone wasn’t included in the decision-making process.
We are all born with a creative gene within us, but I believe women are stronger in this area. Women know how to take something small and turn it into something beautiful, glorious, magnificent and functional. Women know how to join together for the common good of everyone, making sure everyone survives and thrives.
If more women are given the opportunity, more companies will have a greater supply of fresh ideas to incorporate into their daily activities, which can help them operate more efficiently and maneuver through the troubled waters of our time.
Women business owners have the luxury of putting their ideas to work, incorporating them into their daily activities, sometimes at a moment’s notice. However, women who work for others often have a more difficult time in getting their ideas on the table or to the table at all.
Even though these are difficult times for many, it can still be a defining moment for great ideas. Ladies, if you have an idea that can make your department run more efficiently or help your business shine, put it to work as soon as possible! It could be the missing piece that could strengthen your journey and move you to higher ground during this current economic storm. At the end of the day, remember, you really have what it takes to prevail, but every great accomplish begins with an idea that is put into action.