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Advertising Info
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People You Need to Know, Inc. is a leader in helping business
professionals
rise above the crowd by giving them world-class
recognition that puts them in the spotlight.
_____________________________
Winner:
2009 New America Media
"Best
Promoter"
~ People You Need to Know ~
Mission Statement:
Our mission is to inspire a new generation of business professionals
through positive images via print, website, podcast, radio and
trade shows.
Vision Statement:
Our vision is to make being featured in People You Need to Know a necessity
for any business or professional who wants to become a household name in the metro
Atlanta area and beyond.
Our Hope:
We hope the day will come when People You Need to Know, Inc. will include
every nationality and creed, but that time is not here. So until
then, we will continue to promote the people who appreciate what we do and
are proud to be a part of the People You Need to Know Network. Give
us a call today to find out how we can help you soar above the crowd and
put your business in the spotlight.
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Media Information
People You Need to Know, Inc. (PYNTK)
Metro Atlanta Edition
770-460-5995
Need to make a name for yourself in metro
Atlanta? Moving to Atlanta and need a new physician,
financial advisor, insurance agent, eye doctor, chiropractor, attorney, dentist, real estate
agent or any other business professional?
We can help!
Many metro Atlanta business professionals have used the People You Need to Know
publication as a way to promote their business and have seen outstanding
results. Year after year, our clients tell us that PYNTK
attracts an upscale customer base to their businesses.
A few of our Platinum clients are. . .
The celebrated Atlanta Attorney, Donald P. Edwards who recently
renewed his ad for 2010 for the sixteenth straight year.
Surgical Health Collective, Medical Director and Surgeon, Dr. Mark L.
Walker renewed his 2010 ad in People You Need to Know for the eleventh
straight year.
Dr. Danielle Wilson, creator of Kissable Toothpaste
was also happy to renew her ad in the 2010 edition for the 10th straight
year.
Here's a few of our brand new clients who are excited and looking
forward to being featured in the 2010 Edition. . .
- Dr. Michael D. Acker, II & Dr. Valerie Robbins-Acker
College Optical Express
- Dr. Tameka Hall - Orthodontist
Designer Smiles Orthodontics
- Bernadette Johnson-Hairl, MBA
By The Book Accounting
- Dr. Larona Gore, B.S., D.C.
New Life Chiropractic & Wellness Center
- Dean Gaymon, President/CEO
Atlanta City Employees Credit Union
- Charles Johnson, President/CEO
Spirit of Sweet Auburn
- And many more!
If you're looking for some great exposure, this is your opportunity to become a part of our next exciting yearly edition of People You Need to Know in metro Atlanta! It is the most affordable advertising vehicle for maximum exposure that you can get for your
business where you won't get lost in the crowd. Space is limited. Don't let this opportunity pass you
by! Call today to get your business included.
Job one is to spread the word about your product or service
to metro Atlanta consumers via our People You Need to Know publication, which
has a circulation of 500,000. Our online version of
the entire publication increases your visibility even more. We also
have a People You Need to Know radio show at BlogTalkRadio.com/sparkplug.
Podbean.com reports that the PYNTK radio show is also being downloaded in
35 Countries.
In addition to the maximum exposure you'll receive in metro Atlanta's premier
business spotlight publication, we'll create press releases to help you further brand your
name in the marketplace. Consumers can find our publications
in major distribution points such as Kroger and Whole Foods.
It is also available online for your convenience 24/7.
People You Need to Know is dedicated to participating in Metro
Atlanta's major trade shows, business Expos, health fairs, festivals
and community events. Our motto is, "People
You Need to Know Everywhere." Here's a partial list of events
we've participated
in as Sponsors to further strengthen and enhance our clients' brand.
- March 07, 2009 - College Expo: Cobb Galleria
- March 14, 2009 - Women of Strength: Sheraton Gateway Hotel
- March 27, 2009 - American Association of Blacks in Higher Education:
Sheraton Downtown
- March 28, 2009 - Women in the Media Conference: Spelman College -
Sisters Chapel
- ____________________________
- April 04, 2009 - Health Expo: 8900 Tara Blvd. - Jonesboro
- April 10, 2009 - 100 Black Women’s Day at the Capitol
- April 23, 2009 - Synergy Business Expo - Georgia International
Convention Center
- ____________________________
- May 02, 2009 - Mother/Daughter Breakfast - DeShawn Snow Keynote
Speaker, Dekalb Tech Conf. Center
- May 04, 2009 - Sweet Auburn Heroes & Heroines Awards Luncheon
- May 06, 2009 - VIP Media Reception for Sweet Auburn Springfest -
Atlanta
- May 08, 2009 - Sweet Auburn Springfest
- May 09, 2009 - Sweet Auburn Springfest
- May 10, 2009 - Sweet Auburn Springfest
- ____________________________
- June 04, 2009 - New America Media Conference (Atlanta Hyatt)
- June 20, 2009 - Cobb County NAACP Juneteenth Festival (Marietta
Square)
- June 21, 2009 - Real Men Cook - Railroad Depot (Atlanta)
- June 22, 2009 - Pure Hearts Girls’ Conference (Decatur)
- ____________________________
- July 04, 2009 - New Birth Family & Friends Day Celebration -
Lithonia
- July 11, 2009 - Pleasant Hill Community Impact Expo - Roswell
- July 25, 2009 - Vendor Day Celebration - Lithonia (Main Street)
- ____________________________
- August 8, 2009 - Wellness Fair (St. Phillip AME - Decatur)
- August 14, 2009 - National Action Network Summer Conf. (Atlanta)
- August 23, 2009 - Festival Peachtree Latino - Underground Atlanta
- August 27, 2009 - Women’s Wealth Conference - Doubletree Hotel
Atlanta
- ____________________________
- September 5, 2009 - Business Expo - Little Five Points - Atlanta
- September 6, 2009 - House In The Park - Music Fest - Atlanta
- September 11, 2009 - Marietta Movie Night - Laurel Park
- _____________________________
- October 6, 2009 - Motivation for the Single Moms - Morrow
- October 10, 2009 - The Pink Party - Georgia World Congress Center
- October 16, 2009 - Rainbow Push Conference - Hyatt
The Benefits of Advertising in People You Need to Know:
- Yearly Circulation 500,000 - People use the publication throughout
the year to find doctors, realtors, dentists, attorneys and more.
- Major Distribution Points (Kroger, Whole Foods, Blockbuster,
Bally's, Upscale Salons, Doctors' Offices, Car Dealerships, and many
others.)
- Full Page Magazine 4-Color Exposure, guaranteeing your ad will be
more impactful, instantly grab the reader's attention, ensuring a
greater recall than a half-page or quarter-page ad.
- Your Ad Works For One Full Year - sometimes longer!
We get many calls into our office from consumers who say they collect
our publications for continued use year after year.
- Your Brand is further enhanced because our entire publication can be Viewed
Online!
- Radio Exposure on Spark
Plug Radio. Radio Show is linked to BlogTalkRadio, searchable on
Google and can be downloaded FREE from iTunes.
- All new corporate advertisers will get a FREE banner on our Podcast
until the end of 2009. Our Podcast is hosted by Podbean.com
which is ranked among the top 16,000 websites on Google and the People
You Need to Know Podcast is #1 within Podbean.com.
Effective Advertising
Advertising in People You Need to Know is like having your very own billboard that says, "Yes,
we’re open, and we’d love to do business with you!"
We offer the best available means of putting your business before the public on a consistent, effective and year-long basis. For
many businesses, we are an advertising necessity, year
after year.
Free publications for your market
Since 1993, People You Need to Know in metro Atlanta has been proudly serving the metro Atlanta area with affordable advertising and premium exposure for businesses large and small. Our yearly
publication has a circulation of 500,000 which are delivered metro-wide and targeted to
an upscale market.
Everybody gets great exposure at an affordable price! User-friendly format
In our attractive publication, every advertiser gets premium exposure because our smallest ad size is a full page! This makes every ad easy to read, easy to see and easy to notice. On occasion, people even call to ask for back issues. Our attractive full-page ads, coupled with informative advertising makes it easy to see why
People You Need to Know is one of the most popular publications in metro
Atlanta and has the most elegant presentation of African Americans in the
southeast!
Metro-wide delivery - wide use
PYNTK is delivered to major
distribution points in the metro Atlanta area by some of the
nation's top Distributors of free publications. Unlike some publications,
PYNTK is kept out and ready to use throughout the year. Consumers
tell us that they keep our publications within reach, e.g., coffee tables,
desktops, etc. They're not tucked away on a bookshelf, used as
decoration, or forgotten. Our publications are prominently placed
for easy access. They just don't read it, they use it when
they're ready to do business!
Our People You Need to Know publications are delivered all over the metropolitan Atlanta area including counties such as, Fayette, Cobb, Fulton, DeKalb, Rockdale, Henry, Clayton, Spalding, Douglas, Coweta, Gwinnett,
in fact, we deliver to twenty-seven (27) counties in metro Atlanta.
Major distribution sites include
Kroger, Whole Foods, bookstores, libraries, daycare centers, fitness centers, restaurants, doctors’ offices, automotive centers, banks, beauty salons, YMCA’s, medical centers, apartment complexes, churches, tennis centers, golf clubs and new subdivisions.
Economy
Advertising in the People You Need to Know business spotlight
publication is easily affordable for any business. Our ad prices are the most economical in the Atlanta market. The bottom line is this…your overall cost is very low, and your return on investment is limitless! Our publication attracts people who are serious about advertising their
business, who know what they want, appreciate quality and are go-getters.
Our advertisers are affluent, well-educated business professionals,
between the ages of 30-55 years old with many having advanced degrees. Most of them are in the high six to seven-figure income bracket.
Many of our readers are also affluent, between the ages of
25-55 years old, well-educated, family-oriented professionals, with internet access via
their home computer, laptop, BlackBerry, and cell phones who are consciously aware
consumers. Nearly 75% of our readers are women and many make financial
decisions for the family. Our survey found that the average user household earns at least
$75,000 per year. The above average users earn well over $150,000 per year.
Just as Doctors, Attorneys, Real Estate Agents, Financial Advisors,
Insurance Agents, and many other professionals advertise with us, so do
many of these same professionals use our publication year after
year.
Why You Should Advertise with People You Need to Know
In metro Atlanta!
(Please
refer to our testimonial section on the upper right-hand side
of this page for a list of success stories.)
- Our Publication is the most affordable way to promote, sustain or
introduce your brand
- Our Publications are free to the public
- Our Prices are affordable
- Our Distribution is metro-wide
- We are committed to promoting our clients
- Our consumer market base is upscale
- Publication has a much longer life than newspaper (1 Full Year)
- Entire publication is available online
Deadline: Really...do we need more
stress in our lives? Call us now to sign up for our early bird
specials and receive the best ad placement. By calling
770-460-5995, you can also find out about the exposure you'll receive before
the publication even hits the stands. If you're ready to receive
GREAT business exposure like the professionals on our Home Page, contact
us and let's get
started.
Payment: (Flexible Payment Plans Available)
Our
publications are distributed by the nation's
largest distributors of free publications.
Your Market is Waiting...Are You Ready?
It may sound
harsh, but it’s true: Businesses that fail to advertise - very often fail
completely.
Advertising is a necessary investment
for any business – new or seasoned.
Unfortunately, many business owners neglect
advertising for a variety of reasons, including cost and lack
of advertising savvy. This
is something that just shouldn’t happen because there are
many ways to obtain affordable advertising.
If any business is to do well, people
absolutely have to know that it exists.
That means getting your name out and planting it in the
mind of the consumer. You’ll need to explore lots of avenues to increase your
exposure, including: word-of-mouth, radio, television,
business publications, bulletin boards, classified ads,
billboards, press releases, articles, newspapers, magazines,
direct mail, seminars and advertising specialties.
And don’t forget the Internet.
If your business caters to a high-end
market, you’ll have to pay close attention to the company
image you project. The people you want to reach are used to buying products and
services that meet certain standards.
Your advertising will have to indicate that your
business meets or exceeds those standards, or consumers
won’t consider using you at all.
A recent UCLA study showed that 85%
of decisions are made with the eyes.
Because a large part of your advertising will appear in
print, you can’t cut corners when you create your
advertising campaign. A
poorly designed ad shouts, “We’re amateurs.
Feel free to take a chance with us, but don’t expect
much.” Potential customers will see a shoddy ad as a red flag
indicating a substandard business, even if that’s not the
case. You need professional ads with top-notch photography to
compete in today’s global marketplace.
If your budget is small, start small and build up over
time. But always, always create professional-looking advertising.
And don’t expect instant results. Like farmers who plant and willingly wait for their crops to
grow, you must be patient.
So…consider exactly what services
you will perform, how you want to be perceived, and then
create advertising that tells your story convincingly and
professionally.
In order to attract the customers you
want, take charge of
your image today and you're likely to see a better
bottom line tomorrow!
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