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Advertising Info
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People You Need to Know, Inc. is a leader in helping people
rise above the crowd by becoming business celebrities in metro
Atlanta.
Mission Statement:
Our mission is to help the business community and consumers connect via our
publication as well as our state-of-the-art website.
Vision Statement:
Our vision is to make being featured in People You Need to Know a necessity
for any business that desires to become a household name in the metro
Atlanta area and beyond.
Our Hope:
We hope the day will come when People You Need to Know, Inc. will include
every nationality and creed, but that time is not here. So until
then, we will continue to promote the people who appreciate what we do and
are proud to be a part of the People You Need to Know Network. Give
us a call today to find out how we can help you soar above the crowd and
become a business celebrity.
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Media Information
People You Need to Know, Inc.
Metro Atlanta Edition
770-460-5995
Need to make a name for yourself in metro
Atlanta? Moving to Atlanta and need a new physician,
attorney, dentist or real estate agent?
We can help.
If you're looking for some great exposure, this is your opportunity to become a part of our next exciting yearly edition of People You Need to Know in metro Atlanta! It is the most affordable advertising vehicle for maximum exposure that you can get for your
business where you won't get lost in the crowd. Space is limited. Don't let this opportunity pass you
by! Call today to get your business included.
Job one is to spread the word about your product or service
to metro Atlanta consumers via our People You Need to Know publication, which
has a circulation of 500,000. Our online version of
the entire publication increases your visibility even more. We also
have a People You Need to Know radio show at BlogTalkRadio.com/sparkplug
which has an international listening audience!
In addition to the maximum exposure you'll receive in metro Atlanta's premier
business spotlight publication, we'll create press releases to help you further brand your
name in the marketplace. Consumers can find our publications
in major distribution points such as Kroger, Blockbuster, Sears, K-mart,
Bally's, etc. It is also available online for your convenience 24/7.
The Benefits of Advertising in People You Need to Know:
- Circulation 500,000
- Major Distribution Points (Kroger, Bally's, Sears, Blockbuster)
- Full Page Magazine 4-Color Exposure
- Your Ad Works For One Full Year - sometimes longer!
- Publications Are Free To The Public
- Entire Publication Can Be Viewed Online!
- Radio Exposure on new Radio Show
- Consumers keep publications for years
Effective Advertising
Advertising in People You Need to Know is like having your very own billboard that says, "Yes,
we’re open, and we’d love to do business with you!" We offer the best available means of putting your business before the public on a consistent, effective and year-long basis. For many, we are an advertising necessity.
Free publications for your market
Since 1993, People You Need to Know in metro Atlanta has been proudly serving the metro Atlanta area with affordable advertising and premium exposure for businesses large and small. Our yearly
publication has a circulation of 500,000 which are delivered metro-wide and targeted to
an upscale market.
Everybody gets great exposure at an affordable price! User-friendly format
In our attractive publication, every advertiser gets premium exposure because our smallest ad size is a full page! This makes every ad easy to read, easy to see and easy to notice. On occasion, people even call to ask for back issues. Our attractive full-page ads, coupled with informative advertising makes it easy to see why
People You Need to Know is one of the most popular publications in metro
Atlanta and has the most elegant presentation of African Americans in the
southeast!
Metro-wide delivery - wide use
Our business publications are delivered free of charge to major
distribution points in the metro Atlanta area. Unlike some publications, our
publications are kept out and ready to use throughout the year. They're not tucked away on a bookshelf, used as
decoration, or forgotten. Our publications are prominently placed
for easy access.
Our People You Need to Know publications are delivered all over the metropolitan Atlanta area including counties such as, Fayette, Cobb, Fulton, DeKalb, Rockdale, Henry, Clayton, Spalding, Douglas, Coweta, Gwinnett,
in fact, we deliver to twenty-seven (27) counties in metro Atlanta.
Major distribution sites include
Kroger, Blockbuster, Bally's, Sears, K-mart, bookstores, libraries, daycare centers, fitness centers, restaurants, doctors’ offices, automotive centers, banks, beauty salons, YMCA’s, medical centers, apartment complexes, churches, tennis centers, golf clubs and new subdivisions.
Economy
Advertising in the People You Need to Know business spotlight
publication is easily affordable for any business. Our ad prices are the most economical in the Atlanta market. The bottom line is this…your overall cost is very low, and your return on investment is limitless! Our publication attracts people who are serious about advertising their
business, who know what they want, appreciate quality and are go-getters.
Our advertisers are affluent, well-educated business professionals,
having advanced degrees. Most of them are in the high six to seven-figure income bracket.
Our readers are also affluent,
well-educated, family oriented professionals, with internet access via
their home computer, laptop, BlackBerry, and cell phones who are consciously aware
consumers. Nearly 75% of our readers are women who make financial
decisions for the family. Our survey found that the average user household earns at least
$75,000 per year. The above average users earn well over $150,000 per year.
Why You Should Advertise with People You Need to Know
In metro Atlanta!
- Our Publications are free to the public
- Our Prices are affordable
- Our Distribution is metro-wide
- We are committed to promoting our clients
- Our consumer market base is high-end
- Publication has a much longer life than newspaper (1 Full Year)
- Entire publication is online for 24/7 exposure
- All ad prices include makeup, graphic design and photography
Deadline: Really...do we need more
stress in our lives? Call us now to sign up for our early bird
specials and receive the best ad placement. By calling
770-460-5995, you can also find out about the exposure you'll receive before
the publication even hits the stands. If you're ready to receive
GREAT business exposure like the professionals on our Home Page, contact
us and let's get
started.
Payment: (Flexible Payment Plans Available)
Download
Metro Wide
Distribution List
Our
publications are distributed by DistribuTech, the nation's
largest distributor of free publications.
Your Market is Waiting...Are You Ready?
It may sound
harsh, but it’s true: Businesses that fail to advertise - very often fail
completely.
Advertising is a necessary investment
for any business – new or seasoned.
Unfortunately, many business owners neglect
advertising for a variety of reasons, including cost and lack
of advertising savvy. This
is something that just shouldn’t happen because there are
many ways to obtain affordable advertising.
If any business is to do well, people
absolutely have to know that it exists.
That means getting your name out and planting it in the
mind of the consumer. You’ll need to explore lots of avenues to increase your
exposure, including: word-of-mouth, radio, television,
business publications, bulletin boards, classified ads,
billboards, press releases, articles, newspapers, magazines,
direct mail, seminars and advertising specialties.
And don’t forget the Internet.
If your business caters to a high-end
market, you’ll have to pay close attention to the company
image you project. The people you want to reach are used to buying products and
services that meet certain standards.
Your advertising will have to indicate that your
business meets or exceeds those standards, or consumers
won’t consider using you at all.
A recent UCLA study showed that 85%
of decisions are made with the eyes.
Because a large part of your advertising will appear in
print, you can’t cut corners when you create your
advertising campaign. A
poorly designed ad shouts, “We’re amateurs.
Feel free to take a chance with us, but don’t expect
much.” Potential customers will see a shoddy ad as a red flag
indicating a substandard business, even if that’s not the
case. You need professional ads with top-notch photography to
compete in today’s global marketplace.
If your budget is small, start small and build up over
time. But always, always create professional-looking advertising.
And don’t expect instant results. Like farmers who plant and willingly wait for their crops to
grow, you must be patient.
So…consider exactly what services
you will perform, how you want to be perceived, and then
create advertising that tells your story convincingly and
professionally.
In order to attract the customers you
want, take charge of
your image today and you're likely to see a better
bottom line tomorrow!
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