Mobile Marketing for Small Businesses: Marie-Antoinette Burrell, TalkText Mobile Solutions


If you have a small business, it is especially important to find marketing and advertising techniques that can help to promote and build it. However, some forms of marketing are either too expensive or just not that practical for small businesses to use. Fortunately, this is not the case with mobile marketing. In fact, when used properly, mobile marketing can be an extremely cost-efficient and effective way to connect with your prime target audience.

Many people prefer doing business with small companies because of the personalized touch they can provide. If this is the case with your customers, then mobile marketing can be an especially good fit. Mobile marketing can be used as a great advantage to provide specialized information to a targeted audience. A well-researched contact list can be the secret to making this technique work for your company. The more you know about your customers and potential customers, the more relevant the information you can provide them will be. For example, if you have a list of people who have answered a survey stating their interest in a particular product, you can target them through mobile marketing with the exact information that they would need.

Mobile marketing is also a great way to increase the visibility of your small business. After all, the more forms of advertising you use, the better your chances are for name recognition and credibility. Customers will naturally assume that you are a technically savvy company when you utilize mobile marketing. In most cases, this is exactly how you want your customers – and potential customers – to view your company.

This form of marketing also makes it easy to start out small, expanding if and when you feel the need. You might choose to start small with just a simple text messaging program. If successful, you could then expand to other forms of mobile marketing – perhaps even investing in the development of a specialized mobile application.

To find out more about getting a specialized mobile application for your company, contact Marie-Antoinette, “Queen of Texting.” 678-428-0046

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