Join Andrea Riggs at the Get Body Beautiful 2nd Annual Wellness Expo
City of Atlanta and Councilmember Keisha Lance Bottoms Support the Get Body Beautiful Program—Georgia’s Largest Women’s Wellness Campaign
ATLANTA—Thousands of women in the metro Atlanta area will have a chance to participate in the 2nd Annual Get Body Beautiful program, a wellness and fitness campaign attracting more than 15,000 African-American women and receiving millions of TV, radio and website impressions.
The program has enjoyed broad-based community and church-affiliated support and sponsorships, including support from former Gov. Sonny Perdue, the Atlanta Urban League, American Family Insurance, State Farm Insurance, PZI Jeans and many others.
“The leadership and support of our sponsors provide a great platform to combat the African-American community health crisis and encourage participants to lead a healthier lifestyle,” said Andrea Riggs, Get Body Beautiful campaign founder and national fitness expert.
During 2011, the program kicks off Saturday, Feb. 19 with the 2nd Annual Health & Wellness Expo at the Georgia International Convention Center. The expo will focus on healthy living, business success, finance and real estate, relationships, spiritual growth and more.
With support from Aetna and the Aetna Foundation, the campaign goal is to help 30,000 Atlanta women become healthier through a series of wellness events, website tools, and radio and TV segments.
“Aetna has supported several initiatives in the Atlanta area to help address obesity and health disparities among the African-American community,” said John Price, president of Aetna’s Georgia market. “We’re proud to be involved with the Get Body Beautiful program, which promotes healthy living in an effective, positive way.”
Aetna also provides health benefits to more than 500,000 members in Georgia and is a stronger supporter of women’s health.
With a personal commitment to health, especially since 78 percent of African-American women are overweight and at risk for major illnesses like heart disease and diabetes, Bottoms challenges African-American women in the Atlanta area to “Get Body Beautiful” and make changes.
“A healthy community is a thriving community,” Bottoms said. “When parents lead healthy lifestyles, their children do as well. It has been shown that healthy and active children perform better in school and often have a more positive outlook on life and have higher self-esteem.”
With sponsorship support from Aetna and others, the campaign will equip participants with the lifestyle, nutrition and fitness tools needed to increase physical activity and improve health. Additionally, a free Saturday community fitness session will be held at City of Atlanta Recreation Centers.
The campaign provides nonstop access to many health-related events throughout Atlanta. Local urban media partners including rolling out magazine will provide weekly Get Body Beautiful campaign coverage and Female Success Factor Workshops at the 2nd Annual Health & Wellness Expo.
“There has to be cultural recognition that a healthy lifestyle is more than about looking a certain way,” said Bottoms. “A healthy lifestyle is about the difference between life and death.”
The campaign has a threefold focus on living a healthy lifestyle and incorporating nutrition and fitness.
Programs will include the 2nd Annual Health & Wellness Expo; community fitness sessions at City of Atlanta Recreation Centers; wellness events at surrounding malls and local churches; radio and TV segments; and a special $20,000 Make-Over Challenge contest for participants.
“We will also have the expertise of the Wellness Assessment Team organizing area health experts and exhibitors who offer tips and useful information about individual health concerns,” said Riggs.
About Body Beautiful
Body Beautiful is a minority and women-owned firm providing personal training, wellness programs and nutrition products to individuals, corporations and community groups. A sought-after personal trainer, Riggs founded Body Beautiful in 1998 to address lifestyle, nutrition and fitness issues of African-American women. For more than 15 years, Riggs has trained celebrities, athletes and Atlanta’s business professionals. She also spent three seasons on WXIA-11Alive’s as Atlanta’s Biggest Loser trainer.
Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 35.3 million people with information and resources about making better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, governmental units, government-sponsored plans, labor groups and expatriates. For more information see www.aetna.com. To learn more about Aetna’s innovative online tools visit www.aetnatools.com.