New Interactive Multicultural Music Experience and Awards Event to Recognize and Celebrate Legendary and Independent Music Artists Nationwide

I Am Cre8tiv Live (IACL), a new music experience and event which offers music lovers a unique combination of independent artist exposures and open MIC competitions from various genres, awards and an interactive musician swap, is back … bigger and better than before, and has every intention of taking the independent music scene to another level.

I Am Cre8tiv Live, which made its debut in August 2012, will kick off its 2013-2014 season in Atlanta with its R&B and Pop experience, which is designed to bring exposure to local musicians, singers, songwriters, producers, etc. These artists are either independent artists emerging on the music scene, or who have been contributing to the vibrant and diverse musical fabric found throughout the country for years.

Produced by The Jai Agency, a business consulting, entertainment management and production company based in Atlanta, IACL is the vision of Jai Curry, the company’s CEO who serves as both creative director and co-executive producer of the event. Atlanta musician, Jason Sylvain, CEO of Lions Share Cre8tiv, an artist development and music education company serves as co-executive producer.

“Decades ago, when music lovers thought of cities from which great music and musicians emanated, they thought of Detroit,” said Curry. “Well, Atlanta has now taken over that coveted spot as great musicians, singers, songwriters, producers, record labels and artists of various cultures consistently add to our metro-area’s eclectic musical experiences–whether they are nationally renowned or not,” she explained. “The music industry has changed and IACL wants to help create opportunities for unknown and aspiring independent artists. There are people out here who have been doing some great things musically in Atlanta for years, as well as those who we’re just beginning to hear from, and we want to help take them out of the shadows and shine a light on their musical brilliance,” she continued.

The IACL event has been purposely designed to be different from other music events that recognize talented artists. There will be 10 IACL events scheduled through July of 2014, each focusing on a different musical genre. After the winners are chosen by the audience at each event, there will be a special production held next summer bringing all the winners together to perform. At that point the new season of local independent artist competitions and recognitions in various genres starts over in September 2014 in each state.

The first IACL event in Atlanta will focus on the R&B and Pop genres and feature performances by four local independent artists who will compete for IACL Awards given out that night. In addition, locally and nationally known artists from Atlanta will be recognized for their creative artistry in various areas of the music industry.

Multi-instrumentalist Teddy White, founder of the Teddy White Band who was also a 2012 IACL honoree, is the music director and brand ambassador of this year’s event and is helping to select performers and contestants.

“It was such an honor to be recognized at last year’s event for my music and all the hard work The Teddy White Band has put in over the years,” said White. “I’m very excited to be the Ambassador and MD of IACL, which is going to spotlight some incredible local talent through this extraordinary event,” he said.

Among the featured performers will be R&B singer, J. Holiday, Mathai Cauley, a second season winner on the NBC’s “The Voice,” and Olivia Chisholm, a runner up in the 2012 “Duets” competition, which aired on ABC. In addition, there will be two sets of recognitions given at the event — the Mainstream Awards and the Cre8tiv Awards. The Mainstream Awards are for seasoned music industry professionals known for their work as singers, producers, songwriters, entrepreneurs, etc. The Cre8tiv Awards are for those who have done great work in the industry on a local and national basis, but in some cases, may not be as well known.

Last year’s IACL honorees included independent artists like Ryan Kilgore, an accomplished saxophonist who plays for Stevie Wonder, as well as popular local singers, Theresa Hightower and Phillippia Williams,who have both thrilled Atlanta audiences with their voices at various venues for years.

The 2013 IACL Mainstream and Cre8tiv Awards will include a number of nationally renowned honorees,including 70’s R&B singer Jean Carne, who will receive the IACL Mainstream Legend Award; Keisha Jackson, daughter of R&B singer Millie Jackson, who will receive the Cre8tiv Voice Award and songwriter, producer Jazze Pha, who’s written for top artists like Ciara, will receive the Cre8tiv Master Award, to name a few.

“I Am Cre8tiv Live will have people yearning for more because the events will be packed with surprising, educational and entertaining elements including seeing and hearing from celebrities from back in the day and learning about the amazing talent that’s emerging now,” says Curry. “It will also include elements that audiences of awards shows are not necessarily used to, such as the music swap which in itself is a unique and memorable music experience,” she continued. “We will not only be bringing exceptional new talent to our audiences, but we will be helping those artists who are serious about their music careers show they’re prepared to go to the next level,” she said.

In addition to highlighting musical artistry and talent, the IACL event is designed to feature literary work of unknown authors who have written books pertaining to the music industry. At every event one author will be given the opportunity to share their work with attendees. The first event will feature new author Frances Wellington, mother of R&B singer J. Holiday and author of “Raising J. Holiday, A Mother’s Untold Story.”

Designed to be an interactive experience, audiences attending IACL, will get the opportunity to vote via text for their favorite performers during each show. Registration for independent artists to participate in the IACL R&B and Pop event began Friday, August 16. For a nominal fee of $40, registrants can be selected for a chance to be one of four independent artists to be awarded prizes which include cash, management, music video production, touring opportunities, etc. The first 100 registrants for each event get a free ticket.

Sponsors are jumping on board this unique concept, which will be duplicated in cities across the country that also wants to recognize their locally known and unknown independent artists, beginning in 2014. Among the current sponsors for IACL, are Center Stage Theatre, Costco, State Farm, The Listening Factory, Big Cat Records, LMG Productions, Georgia Music Industry Association, Jarmond Entertainment Media and My Travel Rewards.

The IACL event will be held at 6:00p.m. Sunday, September 22 at the Center Stage Theatre, located at 1374 West Peachtree Street, Atlanta, GA 30309 and begins with a VIP Red Carpet mixer at 5:00p.m. Tickets are from $20 to $40 and can be purchased online at Ticketmaster.com. Artists can register for the independent artist and open MIC competitions by going to www.iamcre8tivlive.com.

For more information, contact Norma Stanley at NFS Communications and Publishing, at 404/451-1811 or email her at norma@jagencyinc.com.

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