Bonnie Ross-Parker Shows Women How to Market With Heart


Instantly recognizable by her silver hair and awesome cowboy boots, Bonnie Ross-Parker, CEO/Founder of The Joy of Connecting® (JOC), is best known for her enthusiasm, compassion and commitment to entrepreneurs, professionals and businesswomen. Her journey has evolved from teaching to franchise development, publishing, community involvement, speaking, training, and writing. She currently works in support of women who are serious about growing their business.  Women nationwide are learning how to acquire more clients, build relationships and expand their products and services through her innovative customer acquisition/marketing program.

It is evident that Bonnie has an unstoppable amount of energy and determination, from her early days as a high school cheerleader, to now, when it comes to working with women. She loves witnessing their self-confidence being strengthened, their networking skills being increased and feels fulfilled knowing that The Joy of Connecting® model works by inspiring women to keep alive the passion they have for what they do.

Launched in August 2002, and now in its 10th year, JOC was developed with a singular mission -– to assist businesswomen to grow and prosper in their business while creating a community of caring, intelligent and like-minded women for mutual support. It has become one of the most exciting, unique and successful marketing systems ever developed. With its tagline, “Marketing with Heart”, JOC eliminates the frustration and fear often associated with face to face networking by creating open, welcoming, warm, caring and nurturing environments where women can be authentic and develop lifetime friendships.

Bonnie believes that business development is not achieved through the traditional model so prevalent in today’s marketplace of telling and selling. JOC is about caring and sharing.  She must be doing something right.  Over 2800 women have already had The Joy of Connecting experience in her home and over 10,000 nationwide. As each attendee has ‘her spotlight’, everyone benefits by listening and learning about each other’s products and services.

Article from the 2012 Edition of People You Need to Know Magazine

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