The Entrepreneurial WOMAN in the Marketplace ~ Bonnie Ross-Parker


Who is She?

She is empowered, enlightened and enterprising. She exudes energy, enthusiasm and confidence. She has embarked on a journey and created a mission only she can fulfill. She’s a risk taker. She connects. She collaborates. She gives back. The entrepreneurial woman will not be denied. She deserves success and takes pride in her accomplishments. She sets the standard of excellence in all that she does and in all that she is. She endures.

The entrepreneurial woman is unstoppable. She does it all. She creates. She markets. She promotes. She shares resources. She supports other like-minded individuals with her ideas, her time, and her talent. It requires courage to be an entrepreneurial woman in today’s marketplace. There’s no fallback. No paycheck. No employee benefits. No paid vacations. It’s you, your products and/or services, vying for consumers in an already established economic environment. It’s possessing the fortitude to differentiate yourself from everyone else by finding a unique way to be memorable.

In the early 80’s after completing my 12th year in the teaching profession, I left to pursue my entrepreneurial dream and purchased a franchise. Everyone thought I was crazy. A typical comment was, “How can you give up your career, vacations, benefits, etc., to own a retail business? You’ll have to work all year round, including weekends!”

No one and nothing could dissuade me. I was ready. I was determined. I was tired of someone else directing my life. I wanted control, even if that meant long hours, hard work, and facing the unknown. Twelve years later, I owned 6 franchises and became the Regional Director with responsibility to oversee 22 other stores.

I look back on those years with huge satisfaction. I went from school teacher to entrepreneur. I went from a single paycheck to multiple streams of income. I proved to myself and those who doubted my determination that I could meet the challenges and survive. I know what it takes firsthand to break away and go out on your own. I know the amount of faith it requires. I also know the rewards that come from doing what you really want to do, even if it means following unfamiliar roads to travel an uncertain journey.

The entrepreneurial woman in the marketplace has learned to do more than survive. She has learned to thrive. She’s unique. She’s a gift. She’s a person who endures. It serves us all when we pay attention to and support the entrepreneurial woman economically. She takes her tasks seriously, often over-delivers, and shows us what is possible by her example.

If you are an entrepreneurial woman, congratulations! If you are considering “stepping out on your own,” go for it! I for one am eager to support you, your talent and ideas. I believe others will, too.

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3 had something to say.
  1. RE - POD313 TechTips

    I wonder what she would tell women in their 50's who are interested in changing their careers, in the present market, what would be the best fields to seek out opportunities ? it would be great to hear what she has to say. hope you do a follow up with her.

  2. PYNTK

    @RE - POD313 TechTips - You're right. It would be interesting to hear what Bonnie has to say about women in their 50's and career changes. That's a great idea. With her diverse background, I'm quite sure she has some insight on that topic.

  3. Bonnie Ross-Parker

    Thank you, Spark Plug, for providing women the forum to express ourselves and for believing in the value we bring to the marketplace and to the people we meet and support!


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