Support Women in Business


People often ask why we primarily support women. I respond with, “Why Not?”

While I appreciate the business we’ve received over the years from a few men who have contributed to our business, without the contribution of numerous women, we would probably no longer be in business.

Female entrepreneurs are some of the hardest workers on the planet. My husband told me that when he was in the U.S. Navy, he once saw a lady getting out of her car on the base who had a bumper sticker that proudly stated, “They found something that can do the work of ten men … one woman.”

Women are also creative. They know how to make a way out of no way. When my husband was eight years old, his mother raised him and his two siblings on $5,000 a year. Many years later, she went on to earn two master’s degrees, inspiring her three kids to “Always do your best, regardless of your circumstances.”

Because women are such hard workers, they sometimes tend to operate on an unbalanced scale. Those who are not lucky enough to have their spouse or a responsible family member to watch over the administrative part of the operation, definitely need someone they can trust to help them with their vision. At People You Need to Know Magazine, we want to encourage women business owners to avoid stretching themselves too thin because they will end up at the doorsteps of a burnout.

Since women have more of a nurturing disposition, it is quite easy for them to wrap their arms too tightly around their business activities. It is important for them to hire other people to do the “busy work” so they can concentrate on why they started the business in the first place.

The Eleanor Foundation has reported that “there are 10 million single working mothers in the U.S.—9 million of whom earn less than $40,000 a year to support their families.” I wonder how many of those are business owners.

Having a full day at work, then going home to cook, helping with homework, preparing the kids’ clothing for the next day of school, running errands, cleaning the house (if the children are too young) and meeting with teachers to make sure the children stay on course is a lot to handle. This is why we strive to help women succeed in business because as you can see, they need all the help they can get.

Women NEED support. I believe we should do more to help them succeed. Here’s how you can  help.

1. Join business organizations to share what you know. WOMEN are more likely to reciprocate.

2. Look for women-owned businesses, BUY their products or services AND tell other people about them.

3. If you personally know a women who is a business owner, ASK if there’s anything you can do to help.

I believe women literally hold up the world. We should do all we can to make them more comfortable while they’re doing it.

— Jacqueline


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2 had something to say.
  1. Megan from Australia

    Thank you Jackie and Spark Plug for all you do for women. You are two delightful individuals who are on my list to meet when I visit Atlanta.

  2. PYNTK

    Hello Megan,
    We're pleased that you've found our site to be inspirational. :-) We also appreciate the work you do. If you're ever in Atlanta, give us a call. We'd love to meet you. ;-)


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